Added a promo video to the Play Store listing for three apps this week: Altimeter, Flashlight, and Weight Tracker.
This is the video Google Play autoplays muted at the top of the listing, before a visitor ever scrolls to the screenshots. Different thing from the short-form TikTok/Shorts test we ran on Flashlight back in December — that was about driving organic discovery outside the store; this is about converting the visitor who already landed on the listing page.
What shipped
- Altimeter — "Know exactly how high you are"
- Flashlight — "Light in one tap, nothing else in the way"
- Weight Tracker — "See the trend, not the daily noise"
Each clip leads with the product doing the one thing it's named for, no logo intro, no voiceover — it has to land with the sound off.
Why
The listing video sits before the fold, and it's the first thing a visitor sees after tapping in from search or a keyword result — before screenshots, before the description. For utility-category apps especially, where the whole pitch is "does one thing, does it instantly," a few seconds of the real thing beats a paragraph of copy.
Next
CraftCost has a promo video in the works too, not published yet. Will log it here once it's live. Watching whether these three see any lift in listing-page conversion over the next few weeks.