We published the first short-form video for the Flashlight app on TikTok and YouTube Shorts.
Hook used:
"flashlight apps got weird"
The goal was simple: test whether a clean utility app could generate installs through short-form content without paid ads.
What we learned
- simple hooks work better than feature-heavy intros
- utility apps need immediate visual payoff
- "no ads" messaging gets attention surprisingly fast
Next
testing shorter cuts and stronger opening animations.